In response to a D&AD brief, this project sets out to restore Hellmann’s No.1 status as the world’s best mayonnaise among Gen Z and Millennials.
This concept personifies Hellmann’s as the perfect partner…to any dish. Inspired by a playful dating theme, this project features a limited edition packaging range paired with copy-led billboard campaigns to bring the idea to life and reconnect the brand with a younger audience.
This illustration project tackles the challenge of young children becoming bored on average around 49 minutes and 47 seconds into a flight, through an interactive activity pack.
In collaboration with Virgin Atlantic, it introduces a mission based activity pack that keeps kids engaged with fun, themed tasks tied to the places they fly over along the flight path. By completing these challenges, children earn their wings as Virgin’s Little Flight Commanders, turning travel time into an exciting and interactive adventure.
Developing personas and user journey maps, helped to get a better understanding of the target audience and their needs, whilst extending the visual style and branding of the project within the concept deck.
Addressing the disparity in fan support across Women’s Super League clubs, this project targets young ‘floater fans’, encouraging their allegiance to a chosen team.
Visually inspired by early 2000’s teen magazine quizzes styled like a dating app, this concept reimagines team discovery to engage young adults. Through an app, users are matched with their ideal WSL team based on football preferences. The experience is brought to life with a pop up at Wembley, extending beyond digital to create a fun and interactive fan journey.
Targeting WSL fans at Wembley lionesses’ games, this pop up brings the app experience to life through a physical photo booth setup. Fans can enjoy the same digital interaction in person and receive a photo strip personalised with their assigned team, making the app experience tangible and memorable.
