Abbie Elson

She/Her

Baked Beans, Vaseline and Hellmann’s Mayonnaise! I’m an idea orientated, multifaceted designer who gravitates towards storytelling and narrative to create thoughtful, evocative, and impactful work… even when it is about baked beans! I hope you enjoy looking through my projects. :)

Vaseline: A New Wave

DB&P Three Word Brief:
Vaseline / Climate Change / Parents
A global campaign that protects your skin and our seas. Starting by reformulating Vaseline’s suncream to be sea safe.
Because this campaign doesn’t just protect our reefs, it protects the children who may never get to see one.

Vaseline Reef Range sunscreen and lip therapy products on sand with coral reef-themed packaging, highlighting ocean-safe, cruelty-free SPF 50+ sun protection. — *The Reef Range*

Billboard by the sea displaying a Vaseline ad with a sun-tanned shoulder showing a turtle shape, captioned ‘Protecting more than just your skin’ promoting reef-safe skincare. — *The Reef Range*

D&AD – The Case of Mayo’s Missing Bow!

Joint project with Mahek Rathi.
We were briefed to establish Hellmann’s mayonnaise as the G.O.A.T. So, we put our Sherlock hats on, and created a culinary who-dun-it!
Targeting millennial home cooks, the campaign involves Hellmann’s releasing case files, inviting the public to solve the mystery of who stole the bow.
The campaign highlights the bow’s historic significance and cements Hellmann’s as not only the G.O.A.T of Mayonnaise, but of all condiments!
So, who stole it? Watch the video to find out…

An interactive digital detective game interface themed around the mystery of Hellmann’s missing mayonnaise bow. Sections include a case briefing, evidence list, detective’s notes, and a form to submit a suspect, aiming to solve the disappearance. — *Digital Case File*

A Hellmann’s advertisement in a London Underground station with a mystery board design, asking “Who stole Mayo’s bow?” with red string linking clues, including handwritten notes and cut-out ransom text, promoting the hashtag #WhoTookTheBow. — *Digital Case File*

#NoBeanLeftBehind

Calling All Baked Bean Eaters!
9/10 Brits struggle to get that last bean out of the tin, and considering we eat over two million cans of beans a day,
if everyone threw away that one bean in the bottom of the tin, over 730 million beans could be wasted every year!

Introducing, ‘No Bean Left Behind’, a campaign in partnership with Heinz, that aims to make people
more conscious about their food wasting habits and to encourage you to leave #NoBeanLeftBehind!

Rough animatic of what the animation will look like – Final Stop-Motion Animation Coming Soon!

Image displaying the items inside a Heinz, No Bean Left Behind Campaign PR box. Showing a bean toy at the bottom of an empty bean can, a mug with the campaign and Heinz branding and a person wearing a orange beanie hat with the words #NoBeanLeftBehind on it. used to show what is in the influencer marketing PR box. — *Influencer Marketing PR Box*

iPhone mock-up showing the campaigns video in a pile of baked beans, used to depict what the video will look like on a phone screen. — *Influencer Marketing PR Box*

Thank you for taking a look! 🙂

If you liked what you saw and are interested in working together,
please contact me via my email located at the top of the page.