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Mia Evans

Graphic Design BA (Hons)

She/her

I'm a committed designer with an eye for detail and a CDCT Roulette 2025 winner. I specialise in branding and campaign design, but also have a love for illustration and often utilise this skill within my branding projects.
A trio of posters on a red brick wall promoting a dating app called Zingle.

Zingle

Pearlfisher Fresh Pearls 2025 Shortlist

An experiences-based dating app helping single millennials to embrace their return to the dating scene following the end of a long-term relationship.

Returning to the dating scene after years of relationship bliss can feel daunting, maybe even frustrating at times, but perhaps the issue isn’t dating itself, maybe it’s the way dating is viewed. It’s a common misconception that dating is just about finding your new boo, but that’s just not true. There’s so much to more to be gained from the experience.

Zingle reframes dating as an exciting journey to be embraced by providing users with fun, experienced based dates, that enable them to leave every date feeling as though they’ve gained something (maybe a fun story, a tick-off the bucketlist, or even a new friend #friendzone) even if it doesn’t result in a romantic connection.

A trio of phone screen against a red background showcasing key screens rom the app. Screen one shows the interface for selecting your activity, screen two show the interface for selecting a match to join you and screen three shows the interface you see when your match accepts your date invitation.
A billboard promoting a dating app called Zingle in an underground train station. It read 'For first dates where you'll make sweet, sweet music together. Even if he hits all the wrong notes.'
The main Zingle logo. A sans sleek sans serif wordmark that reads Zingle, with a cute character that looks like a lemon stickered over the top, on a bright yellow background.
Yellow and white typography on a black background. The words are stacked on top of each other and read zing, zing, zing, zingle.
A cover design for a podcast called sooo zingle. The cover features a stcoker that says soo zingle and cute heart shaped and lemon shaped charters wearing headphones.
A billboard add for Zingle mounted on a brick wall. The ad reads ' For first dates that will probably leave you haunted. Even if it was a great night.

Kindred Creek (CDCT Roulette)

CDCT Roulette Winner

A friendship focused wellness retreat and app tackling loneliness by supporting Gen Z young professionals to nurture their friendships.

We commonly underestimate the importance of friendship within our lives and so, when our lives become busy, our friendships often take a back seat to other priorities such as work, family or romance. However, it has been scientifically proven that strong friendships are actually vital for good health. Tapping into Gen Z’s health and wellness obsession, Kindred Creek is here to show Gen Z that nurturing their friendships is just as important for their well-being as their morning run or Saturday Pilates class.

This project was created in response to the Cameron Day Charitable Trust Roulette brief ‘Worst Kept Secret’ and was selected as the winning entry by Interbrand London.

A large sign in anatural setting that says welcome to Kindred Creek. The billboard features simple, rustic illustrations of wolves, eyes, starts and water.
A schedule of activities taking place at the retreat on a table next to an open activities guide. There is also a closed activities guide next it it with a purple front cover, featuring rustic illustrations of wolves.
A photograph of a woman from behind looking across a lake while wearing a purple t-shirt that says Kindred Creek guru.
Two posters either side of an opening in a wall that a person can step through into a garden party. The posters read surrender your to do list, you won't regret it and sacrifice your weekend, you won't regret it.
Four interfaces from the app. One shows what you see when you receive a friendship charm, one shows a calendar, one shows a list of activities to choose from and one shows reminder notifications.

giffgaff Agents for Good (D&AD)

A guerrilla marketing campaign and follow-up integrated campaign bringing a new layer of richness and meaning to giffgaff’s new brand platform ‘Are you on giffgaff or something?’

When we are kind to others or someone is kind to us, it stimulates the release of optimism boosting, feel-good chemicals within our brains. giffgaff Agents for Good provides the UK public with a taste of the unbridled optimism experienced by the giffgaff community everyday by covertly tasking them with secret missions of kindness, using texts, billboards hiding secret messages and a social media filter.

A follow-up campaign reveals the work of giffgaff’s secret agents for good, shining an optimism boosting light on every day goodness.

Insight Only about half of Gen Zs and millennials rate their mental health as good. 63% of UK adults agree that when they themselves or others are kind, it has a positive impact on their mental health. But why? Well now comes the sciencey bit. Exposure to kindness triggers the release of feel-good chemicals, AKA oxytocin and serotonin, within our brains. These chemicals then boost optimism, self-esteem and happiness. So, could a little more kindness be the answer to boosting the feel-good factor of our struggling millennials and Gen Zs? Solution: Our community are a network of optimists hiding in plain sight. giffgaff’s core mission is to spread kindness and optimism across the country, giving everyone a taste of how it feels to be part of this network. Objective We’re turning everyday people into ‘agents for good’, covertly tasking them with secret missions of kindness. “Are you on giffgaff or something?” acts as a verbal handshake to identify and share completed missions. As agents accomplish and log their missions, they build up our kindness database and unlock badges that they can share across social media, building a community of feel-good do-gooders.
Follow-up campaign posters on a wall. Poster one reads, was good to see my mate laughing after a stressy one today. Can't believe we're still laughing at an inside joke from school though lol. Poster two is a black and white photograph of a side profile of man laughing. Poster three reads become an agent for good, scan now for a mission and features a QR code. The final poster is a pink found poster that features a black and white photograph of a smile.

New Chapter

A lifestyle brand tapping into Gen Alpha’s love of gaming in order to change negative perceptions of reading and get more teenaged boys reading for enjoyment.

The number of teenaged boys who read for enjoyment is at an all time low. Key reasons for this are because many of them see reading as unsociable and uncool and because they struggle to find reading materials that resonate with them.

New Chapter is here to change that. Through an exciting read-a-chapter, play-a-chapter in game launch campaign, stickers and swag that can be used to customize the reading experience, and an online book club building a new community around reading, New Chapter is making reading cool again.

New Chapter main logo.
New Chapter Misbound E-book displayed on a TV screen.
A trio of in-game achievement badges. Achievement one: Pager turner. Achievement 2: Villain Arc Achievement 3: The end.
A sword with lots of jewels on the hand than players can unlock within the in-game campaign.
A white New Chapter t-shirt folded up in it's packaging. A black unfolder t-shirt and a white unfolded t-shirt. Two books with New Chapter sticker on them and New Chapter bookmarks sticking out of the tops.
A new chapter sticker pack.
A PS5 controller with New Chapter stickers stuck on it.
Four New Chapter bookmarks lined up next to each other.
A new chapter book clan member badge. It rads book clan gold member @CodyR_13.

Awards

CDCT Roulette Winner 2025

Diploma in Industrial Studies

Pearlfisher Fresh Pearls 2025 Shortlist

Work Experience

Assistant Brand Manager at Müller (2023-2024)

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