University living is known to have a bad rep. It’s messy, chaotic, and often far from hygienic, especially in shared accommodation.
The solution is Freshr, a bold unapologetic cleaning brand built for students. It embraces the chaos of university life while helping students stay (kind of) on top of it. With easy-to-use products and no-nonsense instructions, Freshr is ideal for first-time cleaners. The message is simple: things don’t have to be spotless but doing something is better than doing nothing. The brand aims to engage the audience through memorable touch points and interactive experiences.
The Morris & Co brief D&AD brief challenged you to share the rich history of Morris & Co to a new
digitally native audience.
The Moments with Morris campaign guides the audience on a journey through curated Morris & Co. designs, revealing their design history and craftsmanship. With most of our time now spent indoors, the campaign highlights how utilising nature inspired patterns in your home can boost mood and well-being. By connecting Morris & Co.’s designs to emotional, nature-based moments, the campaign will help audiences make more confident, meaningful interior choices.
Factory-made bread is one of the most widely consumed ultra-processed foods in the UK, often packed with a long list of unnecessary additives and preservatives. While the process of baking homemade bread is straightforward, it is often perceived as time-consuming, inconvenient, and expensive. As a result, many parents opt for store bought bread
despite the drawbacks.
The solution is Doh, a delivery subscription service which provides monthly bread recipes and ingredients straight to your door. The subscription will provide fun easy to follow recipes, making bread simple again. It will encourage all family members to get involved, bringing families together through bread.
Melanoma rates in the UK are projected to rise by 9% by 2040, yet only 18.1% of men use SPF daily. Research has identified that men view using SPF as an inconvenience and consider it to make them appear weaker or effeminate.
Close Shave is a pop-up barber shop sponsored by LifeJacket Skin Protection, launching at university Freshers fairs. By offering free professional haircuts, the event draws young men in. Utilising the familiar male ritual of a hair cut to start vital conversations around skin care and daily SPF use.
