Winner of CDCT Roulette “Seriously Playful,” 2025
Think blind boxes, but for sex toys. Impulse is a mystery-driven sex toy series focused on self-discovery and challenging the stigma around self-pleasure. Online shopping and discreet packaging can make masturbation feel like something to hide. Impulse challenges that by making in-person purchases part of the experience. Each blind box attachment offers a unique function to support exploration and discovery. A seriously playful way to discover and celebrate pleasure.
D&AD Brief in collaboration with Miuccia Worthington.
Celebrating Depop’s unique buyer and seller culture, we were inspired by the chaotic negotiations that happen on the app. But would these exchanges happen in real life?
Bidding Bootcamp is a playful auction experience that puts in-person negotiation to the test. Players can earn badges based on their haggling style, highlighting the unique ways they negotiate. It’s a tribute to the energy and character that make Depop not just a marketplace but a community.
KICKOFF is a zine and merch pack that revives the hidden legacy of the 1971 Women’s World Cup, a tournament that drew over 110,000 fans but was dismissed as unofficial. Despite its scale, Copa ’71 remains one of football’s best kept secrets.The project blends football culture with social history.
The zine is split in two: one half mimics a classic match-day program, celebrating the tournament through stats, photos, and games. The other exposes the injustices the players faced and the officials who sidelined their achievements.Through collectible cards, stickers, and a tear-out poster, KICKOFF gives overdue recognition to a generation who changed the game.
