A social good campaign created to raise awareness of hidden homelessness and support Falcon, a Loughborough-based charity facing funding cuts. It challenges public perception through visuals that reveal their full message only at night, mirroring how homelessness often goes unnoticed. From print to social media, every touchpoint was designed to confront stigma, inspire empathy and drive local support.
—
A concept created for the D&AD New Blood Awards 2025, TimeLock reimagines the luxury watch experience for Gen Z by turning timepieces into personal milestones rather than status symbols. With features like milestone tracking, progress sharing, and engraved success stories, TimeLock blends physical product, digital engagement, and emotional value, aligning with a generation that values growth, purpose, and authenticity.
—
