University Project – Final Major Project
Ova It is my response to the Pearl Fisher Brief “I want a world where every cloud has a silver lining”.
Polycystic ovary syndrome (PCOS) affects millions of women, yet it’s still often misunderstood and difficult to manage. This wellness brand offers natural remedy drinks and an educational platform, supported by expert advice, to help people understand and take control of their daily symptoms.






University Project – Final Major Project
Monde is a self-led university branding project inspired by nature. Each fragrance uses 100% natural ingredients and refillable packaging. The fragrance bottles feature hand-drawn illustrations that reflect the unique environment behind each scent.
Pop-up spaces feature a 30-minute serene lounge experience designed to promote relaxation and reconnection with nature, with the opportunity to explore and purchase products.





University Project – Final Major Project
Nike ‘Always an Athlete’ is a self-directed university project that redefines what it means to be an athlete.
The campaign features reversible apparel, limited-edition products, and user-generated content to recognise and support those who no longer compete professionally. Whether released from a club, not selected, injured, or on a different path, sport remains a core part of their identity and something they continue to love.
Social platforms invite people to share their experiences for a chance to join the movement and be featured across the campaign’s touchpoints.



University Project
A stylish reminder to stay sun-safe.
Hue.V offers an innovative option for tracking sun exposure and reminding individuals to reapply suncream throughout the day. When paired with the Hue.V app, users can track their UV exposure and time spent in the sun with further accuracy and detail. Designed to make sun safety simple whilst enjoying outdoor environments.





Women’s football has seen a rise in anterior cruciate ligament (ACL) injuries over the past five years, partly due to players wearing boots designed for men. Despite the sport’s growth, there is still a lack of specialised gear and marketing aimed at women.
Powher responds with a football boot tailored to female athletes — featuring two pivot studs and female foot-specific components to help reduce the risk of injury.






Placement Year
During my placement year, I worked at an agency specialising in press campaigns, dynamic social content, and digital marketing for the hospitality sector and other brands. This experience enabled me to contribute to diverse design projects across multiple platforms — with selected examples shown here.



