Christine Greenwood

Families in the UK are more physically apart than ever.

The emotional strain in these relationships are evident, as more than 42% of parents struggle initiating conversations with their children. This continues to worsen once children move out of the family home, growing the physical and emotional distance between families.

So how does Reciprocate alleviate this growing problem?

Reciprocate is a letterbox-gifting service that enables families separated over distance to maintain their loving relations from afar. By curating and mailing recipe gift kits, families can share experiences, show love and connect from afar. Tasty dishes turn into meaningful gifts that preserve culinary heritage and strengthen emotional bonds.

Even if apart, families can feel closer – one recipe at a time.