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Hi, I’m Caitlin, a user-focused designer specialising in environment design, and committed to creating inclusive and sustainable services. I am passionate about research-led, strategic design that delivers meaningful impact and supports healthier, more connected communities.

Blueprints Fitness Hubs

What is BluePrints?

BluePrints is a free, community-focused outdoor fitness hub supported by a motivational app. Designed for inactive adults aged 30–65, it removes barriers to exercise by offering accessible spaces, personal trainer-led sessions, and digital tools to build healthy, long-term habits.

How does it work?

Users can drop in any time to use the space or book small-group sessions through the app. The app also helps users track progress, earn rewards, and stay motivated through personalised tips, streaks, and community challenges – making fitness more accessible, social, and sustainable.

What is the impact and social value?

BluePrints supports healthier, more active communities by removing barriers to exercise and promoting long-term behaviour change. It reduces strain on healthcare services by preventing avoidable conditions, empowers personal trainers with new income opportunities, and transforms underused spaces into vibrant community assets – creating lasting value for individuals, councils, and the wider public.

Join us in following our blueprint for a healthier future…