Reclaim the Game is a project aimed at tackling the football counterfeit kit crisis. By offering football enthusiasts innovative, hard-to-replicate features and incentives, it helps bring true quality and originality back to the game.





Sense helps improve productivity, focus, and concentration, offering a simple solution for a generation constantly battling distractions. Through the power of scent, it reinvents aromatherapy, providing a new way to stay sharp. Delivered in the form of a convenient sticker patch, Sense makes it easy to stay focused anytime, anywhere.





How to Join a Cult is a daring campaign that gives Gen Z a sense of belonging to something bigger than themselves. By pushing boundaries and breaking norms, it builds a community where individuality and connection collide, making them feel part of an exclusive movement.









Base Zero is an apparel range and visual identity created by Loughborough students, for Loughborough students, with the Loughborough Powerbase in mind. This project pays homage to the memories made and the future endeavors to come, celebrating both past achievements and the journey ahead.





