he/him
I started Deyo this year, with the aim of redefining the culture of track and field and curating aesthetic, performance-led garments for the future athletes. We successfully sold out our first drop, interviewed multiple elite-level athletes and led a track club in Loughborough, garnering collaborations with the likes of Puresport and Bom Bom Cafe.
Recovery Tee (Photography by Euan Darbon)
Performance Tee (Photography by Will Hall)
Deyo Track Club (Photography by Will Hall)
An entirely analogue campaign, bringing Gen Z away from performance tracking tech and into nature, feeling nothing to feel everything. Through immersive billboards, influencer-led nature runs and our Off Grid performance tees.
A clothing range designed to meet the standards of Loughborough Powerbase, split into two collections: Foundation, for simplicity, and Horizon, for expression. The brand extends across apparel and campus-wide assets.
