Matt Roberts
He/Him
Matt is a graphic designer passionate about storytelling through branding and art direction, with a focus on bold, thoughtful design.
He/Him
What if typography could expose the truth behind misinformation?
Apply Gravity is a reactive type system that distorts biased or misleading content in real time, using live fact-checking data from platforms like Ad Fontes Media.
From social media sliders to glitching billboards, the project transforms typography into an active participant in the battle for truth challenging how we read, share and trust information online.
This made in collaboration with Niall Corcoran.
Problem
Misinformation on social media is a growing threat, undermining public trust and global stability. Without critical thinking, false information spreads unchecked, manipulating opinions and fueling division.
Insight
As social media becomes a primary news source, biased and misleading content distorts truth and incites real-world harm, like the Capitol Riots and Southport Riots. The lack of transparency makes it hard to discern credible information.
Solution
Our reactive font technology exposes bias in social media posts by using interactive sliders and fact-checkers like Ad Fontes Media. The campaign transforms biased text into visual distortions on major platforms, prompting users to challenge misleading content and think critically.
Housemate is a student-focused app designed to simplify shared living by tackling common challenges like bill management, chore distribution, and communication breakdowns.
Born from personal experience, it addresses the stress of household admin through clear, efficient solutions that promote transparency and reduce friction. Our mission is to make student living stress-free, enabling students to focus on what truly matters.
Despite economic growth, the UK’s well-being is declining as GDP fails to capture what truly matters: mental health, connection, and quality of life.
As societal values evolve, there’s a growing demand to measure human experiences rather than just economic performance.
Through data-driven visuals and a live stock market board of happiness indicators, it invites us to rethink how we define success.
