Fraser Rollafson
Multidisciplinary designer working across motion, 3D, UX and digital systems. Focused on clarity, structure and practical delivery across platforms through thoughtful, system-led solutions. jd
Cloud Generate is an interactive AI challenge, built to engage developers through experimentation, visibility and recognition. It connects participants with Google Cloud’s first and third-party AI tools, enabling them to build, share and compete through a structured competition.
Designed to scale across platforms and social channels, the campaign transforms AI development into a collaborative, community-driven experience.
A speculative campaign exploring how design can combat AI-driven misinformation.
Artificial Alerts imagines a system for flagging manipulated media through consistent visual language and cross-platform UX, bringing clarity and accountability into digital spaces.
Featured at the Interdependence 2025 exhibition, under the Artificial/Natural theme, this project was displayed at Politecnico di Milano in an international exhibition exploring design’s role in interconnected systems.
