He/They
The current education system is closing doors for students looking to pursue art. Currently, there is a decline of 47% in GCSE Art entries and 28% in A-level Art entries due to course closure. The overfunding of S.T.E.M has left the future of culture out of the new generation’s hands.
Our game teaches players how to peacefully protest for art education. Yazid will fight back against the principal and his art department closing, using art to convince teachers and allies to fight alongside him.
Art and creativity are needed in all jobs, in every role. Each department changes its style to reflect how each character would use creativity in their own way.
Gen-Z is facing loneliness on a scale never seen before. Roku reflects on Japanese traditions like Kintsugi and Puri-Kura, showing us how capturing authenticity strengthens friendships. Roku is using Kintsugi and photography to unite Gen-Z’s golden moments through an international brand experience to fight against loneliness.
Roku is sharing examples of unfiltered fun to inspire true connections without alcohol in the picture. Your moments don’t just stay on your screen, they go global. With every bottle of Roku 0%, You get physical photos of the moment.
A brand experience that you won’t ever throw away. Sip, savour, smile.
