George Vaughan-Long
He/Him
Multidisciplinary designer with a focus on Branding and Copy. Excited by bold, daring design that inspires thought and laughter
He/Him
Supporting the giant leaps in early years
Parents across London are having to choose between working and funding early years education, with costs of childcare in the capital amongst the highest in the world.
Awareness of the government’s ’30 hours’ funded childcare scheme is low, especially in East London.
Tricky Little Children promotes the scheme by creating moments that speak directly to the people who need it through a series of cheeky advertisements using localised dialects.
D&AD New Blood: giffgaff Brief
Are things feeling less and less optimistic? Is there a way for individual actions to improve societal moods?
Agents for Good is giffgaff’s latest mission, tasking their community to complete everyday ‘acts of kindness’ in an effort to get people smiling.
The campaign uses guerrilla advertising to drop clues about the countries ‘Worst Kept Secret’, while turning existing giffgaff billboards into secret scanning points that deliver missions.
D&AD New Blood: Wise Brief
Money Illusion causes people to misunderstand the value of money, especially when they’re using different currencies.
When travelling, two thirds of British tourists get confused about spending money abroad.
People with neurodivergencies can find travelling even more challenging when having to process new sensory experiences, on top of the concept of money.
To support everyone in understanding the true value of money, Check Rate uses accessible features in AR, Audio Tracking and Education to help travellers along every step of their journeys.
A Campaign for Parents of Little Ones who have started Stammering
As many as 1 in 12 children aged 2-5 experience the effects of stammering, a condition for which there is no direct cure.
This campaign uses alliterative tongue twisters to recognise and empathise with the stresses that the parents of these children face, helping direct them to resources on stammering.
We take our messaging to the parents, structuring the advertising to fit into where busy Mums and Dads are looking.
