I’m a passionate graphic designer driven by creativity and purpose. With a love for branding, marketing, and storytelling across all platforms, I bring visions to life, confidently crafting bold, meaningful designs that inspire across any industry or medium.
Project Overviews
Lumina Lingerie: A subscription service designed for breast cancer survivors, offering comfort, support, and confidence through thoughtfully crafted lingerie.
Halo Patch: A next generation child safety patch designed to ease parental anxiety, offering peace of mind through smart, reliable protection for kids, anytime, anywhere.
Stitch & Smile: An elderly wellness and social initiative offering free clothing repairs to prevent trips and falls, while creating a warm, welcoming space to foster community connections and combat loneliness.
Pause: A safe haven for those with social anxiety, designed to make every event inclusive and welcoming. It’s a calming escape that ensures no one feels left out, because everyone deserves to be part of the moment.
Depop – Competition Brief Campaign
Infusing the campaign with humour and relatability, creating a truly unique, never before seen experience.
Strategic targeting ensures the campaign reaches the right audience while directing focus toward second hand fashion and its growing relevance.
A social media teaser campaign combining eye catching in feed designs with targeted paid ads to spark curiosity and build anticipation. The ads are precisely tailored to appear on the feeds of the intended audience, ensuring maximum engagement and relevance.
Lumina Lingerie
Lumina Lingerie is thoughtfully designed to restore self love and confidence for those facing the challenges of breast cancer. Recognising lingerie as a powerful symbol of empowerment, Lumina combines beautiful, comfortable pieces with wellness elements like candles, notebooks, bath bombs and face masks, creating a full experience of relaxation and self care. After breast cancer, many struggle with their body image and intimacy, but Lumina aims to reignite their sense of worth and inspire a renewed connection to themselves, reminding them they are strong, beautiful and deserving of love.
Pick the perfect box on our website.
Receive your delivery and get excited!
Open your box and connect with our community on social media.
Halo Patch – Anxiety Free Adventures
Halo Patch is designed to keep children safe by preventing them from going missing, becoming a trusted, comfortable companion they’re proud to wear, offering more security and confidence than any other solution on the market.
Our companion app lets parents track their kids in real time and receive alerts if they go out of range, featuring bold visuals and an easy to use interface for peace of mind.
Stitch & Smile – Where Alterations Spark Belonging
Designed with our audience in mind, our leaflet flyer is accessible to everyone and effectively promotes our services, especially considering many elderly individuals are not tech savvy.
By focusing our marketing efforts in places frequented by the elderly, such as supermarkets, pharmacies, and churches, we ensure the right audience is informed. Paired with a supporting business card, we provide a tangible way to learn more about our services.
Pause – Festivals For All, Anxiety Free
Through our partnership with Reading Festival, users will discover our service via branded touchpoints on the ticketing website. After purchase, they’ll receive gentle reminders that we’re here for them, offering reassurance, support, and a sense of inclusion every step of the way.
Constant reminders of our presence will be seamlessly integrated throughout the event, featured on tickets, wristbands, portaloos and directional signage leading to the Pause van, ensuring attendees always know support is close by.
