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As a designer, I enjoy creating purpose-driven work that challenges traditional norms and inspires positive social change. While I am eager to grow in the branding industry, I also have deep passion for UX/UI design too.

Buzzkill by giffgaff

Phone theft has been an ongoing issue in London, with reports revealing that tourists remain the most targeted group. As thieves seek newer phones for profit – and with dumb phones gaining popularity on social media, giffgaff launches its boldest campaign yet- the Buzzkill phone. Vending machines will be placed at busy airports, allowing tourists to hire giffgaff’s refurbished dumb phones – each packed with unlimited data, free calls, and pre-installed navigation and translation apps. The campaign aims to promote safer travel, give second life to refurbished devices and of course, kill the buzz of hustling thieves.

Awareness Campaign Poster

Behind the Fuzzy Image by Hinge

During Covid, dating apps grew in popularity. However, nowadays Gen Z is seeking for meaningful connections and meeting people the old fashioned way. Hinge presents “Weekly Challenge” – redesigned prompt feature encouraging users to respond weekly to fun prompts by uploading unfiltered genuine picture taken in the app, and show what really lies behind the “Fuzzy Image”.

New feature on Hinge
OOH Campaign
Social Media Campaign
OOH campaign