Winner: The CDCT Roulette 2025
Whim reinvents urban exploration for busy city dwellers who unknowingly pass hidden gems daily. Unlike traditional navigation apps that prioritise efficiency, Whim works quietly in the background on your Apple Watch, delivering gentle nudges when you’re near intriguing points of interest. By seamlessly integrating serendipitous encounters into your routine, Whim transforms ordinary walks into personalised adventures, enhancing mental wellbeing through unexpected moments of delight tailored to your preferences.
D&AD New Blood – Suntory Global Spirits’ Brief
Gen Z isn’t just drinking less—they’re redefining what authentic connection means. While 96% are willing to reduce alcohol consumption for fitness goals, they still crave meaningful social experiences.
Solution: On The Rocks Lucent, a premium non-alcoholic cocktail range that transforms Suntory Global Spirits’ existing brand into a wellness-forward offering defined not by what’s missing, but by what’s gained—Clarity in Every Moment.
With natural ingredients and adaptogens that enhance focus and calm, Lucent honours On The Rocks’ craftsmanship legacy while meeting Gen Z exactly where their values shine brightest—in spaces of wellness, clarity, and genuine connection.
Steeped in PLAstic is a consumer education campaign that exposes how PLA “plant-based” tea bags are misleadingly marketed as plastic-free despite shedding microplastics and requiring industrial composting facilities unavailable to nearly half of UK households. Through partnership with WRAP, the campaign educates consumers about the reality behind “biodegradable” claims while advocating for loose leaf tea as the genuinely plastic-free alternative that eliminates both microplastic contamination and complex waste processing requirements.
The CDCT Roulette 2025 Winner
Diploma of Professional Studies 2024
Junior Graphic Designer at Cundall – Year in Industry (2023-2024)
