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As textile recycling moves closer to mass scale, there’s a risk that consumers will start purchasing more than ever, believing there’s “no waste”. Yet many of these garments are likely to be low quality and unsuitable for true recycling. REVEALED aims to encourage the purchase of high-quality items before it’s too late.
REVEALED is a consumer-facing seal of quality awarded to clothing brands that meet high standards of durability, transparency, and craftsmanship, verified by anonymous inspectors. It guides consumers toward long-lasting garments and helps brands improve their practices, driving a shift toward a more circular textile industry.
