I’m an award-winning multidisciplinary creative specialising in branding and editorial design, combining strategic thinking with bold, edgy aesthetics. Rooted in lived experiences within subculture, my practice finds inspiration in the cracks; and transforms it into highly effective creative outcomes.
D&AD NEW BLOOD 2025 WINNING PROJECT
HELLMANS: MAYEUX BAKERY
This collaborative project with Ella Bullen was in response to the Hellmans D&AD New Blood Brief this year,
“Making Hellmann’s the G.O.A.T. – not just of sandwiches, but baking too.
Introducing Mayeux, a luxury pop-up bakery where every brownie hides a secret ingredient.
Unlike any other condiment, mayonnaise brings unmatched richness to baking. With a countdown in piccadilly circus, a trending hashtag and free brownies fuelling curiosity.
Hellmann’s is levelling up – from humble condiment to baking game-changer.”
