Roulette 2025 Shortlisted Project
A design response to the statement,‘Worst Kept Secret’ set by Interbrand for the 2025 Roulette Competition. This project explores the secrecy behind ‘bad’gifts, addressing social, economic, and environmental impacts. Etsy Confessional is a pop-up experience, offering a light-hearted solution to bad gifts- the receiver confesses the ‘sin’ and donates the gift to charity. A cleansing of conscience and clutter.





The buzz is true. Honey has been breached.
A recent study by Honey Authenticity Network reports that 96% of UK supermarket honey show signs of adulteration (addition of sugar fillers). The UK imports a significant amount honey, increasing the risk of adulterated honey. The FSA honey standard reveals honey origins as British, EU, or Non-EU. This campaign aims to raise awareness of the new standard and expose honey adulteration, to promote honest industry-consumer communication, empowering the public to make better informed choices.





An unmissable freshers’ arcade experience
Hellmann’s 2025 D&AD brief sought a bold, original way to engage with Gen Z in a crowded mayo market. With over half of freshers’ experiencing new responsibilites for the first time, Hellmann’s are stepping in to help. Hellmann’s Got Game* is an unmissable freshers’ arcade experience with mayo-operated machines, photo opportunities, and a freebie? Now you’re talking.
*Group project with Grace Turner.


