Children aged 6-8 need more consistent contact with their non-resident parents after divorce or separation as they face an increased risk of wellbeing, behavioural and emotional challenges that can extend into adulthood.
Linkly nurtures the bond between children and their non-resident parent through daily adventures that transform distance into connection and shared smiles. Blending digital and real-world experiences, the app fosters meaningful contact and lasting memories.
Software Used: Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe AfterEffects, Adobe Premiere Pro.
Young adults aged 18-34 with Psoriasis-Prone skin need better, more accessible care. Despite affecting 2-3% globally, Psoriasis remains under diagnosed, under-treated, and deeply impacts daily life. Over 90% face stigma, with harmful ‘dirty’. and ‘contagious’ myths damaging self-esteem, mental health and relationships. It raises the risk of anxiety, depression, and poor sleep, yet care satisfaction remains below 40%.
Introducing a new era of Psoriasis care with scientifically advanced, sustainable Curcumin Nanogel technology, scientifically proven to improve Psoriasis by up to 88%, soothing, protecting, and repairing skin.
Alongside the, the brand addresses psoria-stigma with the ‘Bare it, Own it, Love it’ movement that fosters self-love to normalise Psoriasis, challenge misconceptions and build lasting trust.
Software Used: Blender, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro.
A D&AD New Blood Awards Submission I completed in final year that aimed to rebrand Suntory’s On the Rocks Cocktail brand, reimagining the brand whilst honouring their legacy to appeal towards the Moderation Generation (Gen-Z) through a non-alcoholic offering.
Through market research and consumer insights, I designed the new ‘Fauxtail’ range that emphasises natural flavour and premium taste. I created several brand activations that advertised OTR Fauxtails that celebrates this launch through a sober-friendly event at Pergola on the Wharf.
Software Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.
