She/Her
Many students and young adults face barriers when it comes to cooking: limited time, low energy, and a lack of confidence often lead to repetitive, uninspired meals. While food can be a source of comfort, living independently often means losing that familiar sense of warmth and care.
My first final major project, Hellmann’s Taste of Home: From Home, With Love, is a Hellmann’s campaign created in response to the D&AD New Blood Awards brief. It positions mayonnaise as more than a condiment, it’s a way to bring joy, comfort, and personality back into everyday eating. Inspired by the idea of home cooked care, the campaign blends nostalgic design, playful messaging, and student friendly touches to make mealtimes feel easier, warmer, and more personal. Aimed at helping young people feel supported through food, the project encourages confidence in the kitchen and connection through flavour.
My second final major project tackled the challenge many heritage events face, feeling stuck in time without thoughtful evolution. The 70th Cork International Film Festival rebrand honours seven decades of Irish film culture while creating space for new voices, stories, and a more inclusive audience.
Rooted in the festival’s legacy, the refreshed identity introduces a bold, modern aesthetic that feels vibrant, accessible, and relevant. Designed to engage diverse audiences including emerging filmmakers, students, locals, and international visitors, it brings fresh energy to an established event. The rebrand reflects a festival in motion: proud of its past, open to the present, and excited for what comes next.
This project, developed during my first semester of my final year, explores how many solo daters struggle to find places that feel welcoming and designed for one person. Most existing recommendations focus on couples or groups, often making solo experiences feel awkward or isolating. Yet, solo dating is growing in popularity as a form of self care and personal growth, empowering individuals to enjoy activities like dining out or trying new hobbies on their own terms.
To respond to this need, the proposed app offers personalised recommendations for solo friendly spots and experiences, fostering a supportive community where users can share reviews, connect with others, and find inspiration. By focusing on mental wellness and confidence building, the app encourages users to embrace solo adventures as opportunities for self love and reflection.
This project, developed during my first semester of my final year, empowers young girls by addressing menstrual myths and providing accurate, accessible information in a relatable way. Featuring “big sister” characters, it breaks taboos and normalises conversations about periods with a supportive and friendly tone. Straightforward visuals integrate myth busting messages into everyday settings, promoting body positivity and confidence.
Research highlights that social media often spreads misleading myths. To counter this, the campaign directly addresses these misconceptions through engaging posters and fact cards. It also explores myths from different cultures, adding a global perspective. By making period education approachable and inclusive, the campaign encourages young women to feel more informed and comfortable discussing their menstrual health.
