Charlie Rider-Forman
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Hi, I'm Charlie! Driven by colour and a mind for meaning. I am most interested in visual identity and advertising, where I enjoy combining bright ideas with a dose of humour to create impactful work.
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The UK is one of wines biggest consumers, but most of the wine we drink comes from other countries. Though this is because of the hotter and more stable climates better suited for the wine-making process. The UK is experiencing warmer summers, thus allowing over 1000 vineyards to thrive. Unsung Vines aims to bring exposure to the industry, homing in on the different regions that produce wine in England specifically. Curating this into a fun and sustainable brand, aimed towards a young adult audience.
As a response to D&AD’s ‘Chew your way to a fresh perspective’ brief, this campaign follows a temporary packaging change that focuses on the multitude of different new experiences one encounters in the midst of teenage life. The concept aims to touch on a range of ‘firsts’, from the world of relationships and love, to public speaking and interviews. Calming the nerves in those moments of anticipation, through the simple act of chewing.
Defined as ‘people-pleasing’, the hidden behaviours that we believe are just ‘nice’ tendencies’ are often costing a diminished sense of self-identity and as a result constitute to several harmful behaviours. The social media-based campaign, Step Aside aims to raise awareness around the issue of people pleasing through the humorous visual-metaphor of footwear. The campaign follows a series of touch points, ultimately leading to the ‘Step Aside’ event, showcasing a short video documentary where the prospective participants would be able to take home helpful physical tools.
