Barney Redwood
Branding and digital media designer with a passion for sport graphics and eager to create designs that convey authenticity and excitement.
Branding project based on the growing sport of Teqball which combines elements of football and table tennis to produce a fast-paced and dramatic game style. The main outcome is an interactive app design that allows users to track their progress towards challenges of various difficulties, as they play the sport more often.
The concept of Teqball Challenges aims to enhance the existing audience of the sport, which is primarily the professionals, by engaging with the general public who may currently not know about the sport at all. The variety in challenge icon designs highlights the different levels that are available to achieve through playing and promotes the benefit that comes with playing the sport regularly resulting in the user improving their Teqball skills.
In response to the D&AD brief set by the brand On, this campaign aims to showcase how everyone has their own journey into running and building an active lifestyle. Many young adults want to start exercising regularly and through exploring the concept of human spirit, this project builds a sense of community and belief that everyone can begin to run in whatever way suits them.
Telling real stories of how people started their journeys into running to further emphasise to the audience how it is possible for anyone to achieve. The different morphing objects taken from the main video are used to represent how running leads to a widely experienced moment of happiness and satisfaction shown by the outer circles merging into one larger complete circle by the end of their journeys.
Placing poster touchpoints in frequented spots of the young adult target audience, like universities, helps to convey the project message in another more direct way. The defined photographic style combined with the simple copy ensure the message is told clearly.
The intention of this campaign is to inform people of the health benefits of playing tennis. A recent study found that playing tennis regularly can lead to living longer. This series of posters capture that eye-opening stat through association with the four main tennis tournaments and each of their unique visual identities.
The interactive app is an extension of the poster series which allows users to discover more about the campaign, the sport of tennis, and see their progress towards living longer, depending on how much they have played.
While tournaments are taking place, the arena advertising boards represent an effective way to raise awareness for the campaign and increase its exposure.
