I’m an enthusiastic design student with a focus on CAD and physical prototyping. I’m keen to bring my practical skills into a professional environment and grow through real-world design challenges.
Brief: To explore how emerging technologies and innovative design can enhance the in-vehicle experience, making it more engaging, interactive, and aligned with modern passenger expectations. The challenge focused on redefining luxury entertainment for 2025 through culturally relevant, technically feasible concepts with a strong user-centred approach.
VOYA: The AR Experience
VOYA reimagines in-car entertainment for Jaguar Land Rover by turning vehicle windows into immersive AR displays. Designed for luxury travel, it uses AI to personalise content, offering live cultural insights, wildlife identification, curated recommendations, and gesture-controlled interaction. Each journey becomes a rich, multi-sensory experience tailored to individual passengers, while maintaining a distraction-free environment for the driver. A seamless blend of innovation, interaction, and invisible technology.