Brand Identity – Packaging – Experiential Design
Made in response to Suntory Global Spirits’ D&AD brief, this solo project reimagines their brand ‘On The Rocks’ as ‘Beyond the Rocks’ – a premium, alcohol-free cocktail designed for the ‘moderation generation’ (Gen-Z).
This concept combines a fresh brand identity and social media campaign with a speakeasy-style activation experience, reflecting the growing demand for mindful, social, and sophisticated 0% alternatives.
Editorial – Brand identity
In response to the prompt ‘worst kept secret’ I created a conceptual, collectable print series exploring conspiracy culture. Through immersive and archival-inspired design, it provokes emotion, challenges perception, and invites readers to question everything.
In contrast to persistent media narratives that tell readers what they should believe, this issue offers readers perspectives and resources in a digestible format, empowering them to form their own opinions.
The final outcome consists of a case file, preface leaflet and a 12 page booklet.
Brand Identity – UI/UX Design
The Distance Diary is a virtual relationship space, helping long distance couples maintain connection, commitment and passion through meaningful, playful, and fun digital interactions. With approximately 42% of long distance relationships failing and video calls just not cutting it when replacing face-to-face interaction, The Distance Diary is a space for couples to stay emotionally close and share every day moments, no matter where they are.
While The Distance Diary can be used by anyone in a long distance relationship, the launch campaign targets soon to graduate students, who will be living apart after university.
This project was created in collaboration with Joseph Johnson, it consists of a brand identity, marketing campaign and app design. Joe and I collaborated on the brand identity, then he led the marketing campaign while I designed the app.
