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A Seriously Playful non-alcoholic beverage brand, designed to elevate the social experience. Created for Gen z’s who crave connection, chaos and creativity. PEAK transforms sober into high energy feel good memories. It’s unique selling point (USP) is the shake-to-switch can, when shaken it activates a PEAK mode (a playful and refreshing ritual), meaning electrolytes are released mood enhancers, vitamins and the flavour is enhanced. The brand itself extends far beyond than just a can.
The call box an immersive interactive brand activation, that is allocated in different parts of the UK invites users to step out of their bubbles and into a playful, no-pressure interaction and an invite to PEAK. Whilst the booth is an expansion of the brand beyond the can, it’s like a PEAK verse, experiential, shareable and rich, it’s saying this is how you live the brand, showing the audience that PEAK isn’t just on a shelve it’s a lifestyle, an environment, a movement.
Unify targets young University students who do feel isolated and lonely, and aims to foster genuine connection and belonging for them by encouraging mindful digital interactions, emotional check-ins, supportive peer-to-peer engagement and the best-shared activities with the ones you belong with. By prioritising well-being and authenticity, the app creates a safe space for students to be heard, feel understood and build real connections that go beyond the screen.
Taka Yetu means “Our Waste” It is a collaboration with Taka Taka Solutions empowering waste pickers by giving them justice, as well as family communities to take ownership of their local waste management. It is meant to educate, connect, advocate and empower to support low-income communities when it comes to poor waste management. Taka Yetu aims to reduce environmental pollution, improve public health and promote consistent sustainable waste practices, through the app an educational tool with sorting tips, practising sustainable living, recycling schedules and interactive tools such as earned points to get rewards, and the delivered educational toolkit with the resources need to start for change.
Both Unify and Taka Yetu were developed to target certain audiences and address real world needs through thoughtful and strategic design.Though different in their context both aim to inform, connect and inspire change through helpful solutions showing how design can be both meaningful and transformative.
Unify: Bringing People Closer, One Connection at a Time
Taka Yetu : Turning Waste Into Growth In Nairobi
