‘TRACT HOUSING’

New builds are ever-growing and, despite their negative connotations, remain a staple in our society. My aim of this project has been to look at tract housing in a different light, focusing on their potential and how they provide opportunity to showcase originality and personality. It questions what really makes a house a home.

Primarily collecting responses through a survey, I asked for detailed descriptions of people’s homes. This allowed me to grasp what makes a house a home – whether it be through certain colours and/or furnishings – like pretty bedding, books, a radio on the kitchen table, a cat tree etc. Through these descriptions, I produced these models (and others), for potential imagery and installation.

Utilising my previous 3D explorations, experimenting with branding and my colour palette, has encouraged a plethora of pages to be curated for the outcome of a brochure. My aim has been to engage and influence those buying a new home to consider individuality and innovativeness through the company ‘Edit Homes’.

On the front page, to which it reads: ‘A contrasting collection of homes, integrating individuality and design at the first stages of production’.

‘Edit Homes’ provides a new experience to the housing market; it delivers uniqueness through an extensive selection of paint colours and bespoke furnishings at the early stages of development.

Researching into tract housing, initially in my project, I found there was a lack of creativeness and ability to make a house your own. Advertising a brand through greater quantity of colour, imagery and typography, felt necessary to attract and captivate, rather than bore with the regular photography, grey scale colour palettes and impersonal, dispassionate presentation.