Animation, motion design, branding, UX/UI
21 Steps is my response to the 2025 21GRAMS D&AD New Blood brief.
Individuals with cognitive disorders are seven times more likely than those without disabilities to experience sexual violence. Down syndrome is a genetic condition that occurs when an individual has an extra copy of chromosome 21. This group tend to experience difficulties with expressing their needs and emotions, and although are at a greater risk of sexual victimisation than non-disabled individuals, this community is very rarely considered in conversations around sexual violence.





Animation, motion design, UX/UI
Stepping out of university and into the working world marks a major life transition, one that’s often exciting, but overwhelming. For many graduates, it’s the first time managing a full income, navigating taxes, understanding payslips, building credit, and planning long-term financial goals.
Barclays has long been there for students, with trusted products like student accounts and overdrafts. Now, there’s an opportunity to guide them even further.
Pulse is a responsive, supportive app designed to help graduates feel less lost and more in control, easing their entry into financial independence with simple tools, personalised insights, and an experience that fits real life.








