Rebecca Harvey
she/her
Hi! I enjoy design that seeks to disrupt or champion a cause for social good. I love working in groups and exchanging ideas, and am eager to work in advertising or branding.
she/her
Wake Up Landlords is a bold activist campaign that confronts negligent student landlords with immersive bus stops and complaint letters that decay over time to encourage students and communities to complain for change.
Our challenge was to bridge the gap between the watch brand and Gen Z, turning them into brand advocates for Christopher Ward. I worked with Caitlin Bagg on the D&AD New Blood brief.
Our solution was global networking events for Gen Z to connect, tackle real-world challenges and have the chance to earn a watch. Christopher Ward NextGen targets Gen Z’s values: entrepreneurship, connection, and sustainability.
Through these pop-ups, Gen Z are empowered to make every second count. Popups reinforce the status of the watch as a prized possession and associate the brand with entrepreneurial ambition.
Say Endo is a corporate campaign to encourage open dialogue and support for staff with endometriosis. Endometriosis is a chronic disease which affects one in ten people with a uterus and is severely underrecognised.
The lanyard is worn by colleagues to show support for people with endometriosis in the workplace, and the animated explainer video is shared as part of onboarding.
I worked as a graphic designer at Colab Agency in Reading for seven months, undertook an internship at Everydesign (design as a subscription) alongside my degree, and completed a study exchange for a semester at UTS, Australia. I am excited to work in the creative industry when I graduate.