DeSwap

D&AD Newblood

To make Depop the talk of the town (and the internet), Deswap is launching to reinvigorate the platform. A digital and Out-of-Home campaign, Deswap disrupts the resale landscape by introducing free swaps to the Depop community for the first time. Swapping, not spending, redefines human connections – turning wardrobe heartbreaks into fashion match-made moments. Because the perfect swap can spark just as much joy as the perfect date.

Inspired by the five love languages, Deswap moves beyond traditional Valentine’s narratives, proving that love isn’t just for relationships – it’s for the things we wear, share, and give a second life.

A word-of-mouth campaign, Deswap comes to life across city billboards, commute-friendly adverts, digital stickers, and interactive in-app features – meeting the Depop community wherever they are.

Dear Sirs

Personal Project

Dear Sirs is a campaign challenging the outdated default still clogging up inboxes across the legal, property and corporate worlds. Because how conversations are opened speaks volumes about who holds the power.

Working with the campaign founder in a client/designer relationship, the outputs create a new visual identity for the growing social movement. The new visualisation champions inclusivity, empowering those excluded by historical formalities. Turning everyday email introductions into moments of resistance and rebellion, Dear Sirs invites people to ditch the formalities and demand better. 

So…Now What?

Personal Project

A poem and visual narrative in the form of a concertina, capturing life after graduation – that confusing moment when people ask, “So, now what?” and you don’t really have an answer. It’s about feeling stuck, uncertain, and trying to figure things out when nothing feels clear. Honest and a little lost, it puts words and visualisation to a transition experienced by many graduates but rarely referenced. The output is an engaging and humorous resource with the potential to support people through this key life phase.