Maker’s ZERO is a bold new chapter for Maker’s Mark, developed under Suntory Global Spirits to meet the rising demand for non-alcoholic options. Reimagining whisky for a new generation, it values craftsmanship without compromise. From its refined bottle design—featuring an all-new white wax symbolising purity and reinvention—to a range of whisky-mixed mocktail cans, Maker’s ZERO blends tradition with innovation. More than just an alternative, it ensures the art of whisky lives on, offering a premium, alcohol-free experience for those who choose not to drink. You don’t need alcohol to make your mark.
With 30% of Gen Z choosing to go alcohol-free, the demand for premium non-alcoholic options is greater than ever. However, whisky has remained largely untouched in this space, often losing its craftsmanship and ritual in alcohol-free alternatives. Maker’s Mark, known for its deep heritage and handcrafted process, saw an opportunity to bridge this gap—ensuring whisky culture remains alive for a new generation.
Maker’s ZERO reimagines whisky without compromise. Featuring a refined new bottle with white wax as a symbol of purity and reinvention, it stays true to Maker’s Mark’s craftsmanship. Expanding beyond the bottle, whisky-inspired mocktail cans cater to modern, social, and on-the-go lifestyles—offering a new way to experience the art of whisky.
In the future of REWOVEN, creativity has been banned by The Grey State — a lifeless regime where art, music, and colour are outlawed. But hope isn’t lost. Two descendants of long-forgotten artists stumble upon the scrapyard — a secret trove of banned art supplies and broken dreams. Alongside a half-robot, half-art-bot dragon they rebuild, they set out to restore the ancient myth of Creativity and bring life back to the world.
Hidden But Understood addresses the stigma and isolation faced by individuals with hidden disabilities through wearable advocacy. By offering customisable Hidden Tees, it fosters subtle awareness and creates a sense of belonging. The campaign bridges gaps in understanding, encouraging conversations and building a supportive community, ensuring hidden disabilities are acknowledged, respected, and understood
Hidden Struggle: Unseen Disabilities, Unspoken Challenges
1 in 7 people globally live with a hidden disability, including conditions like PoTS, ADHD, and chronic pain, yet awareness and understanding remain alarmingly low. Many face stigma, frustration, or judgment due to the invisibility of their challenges. For example, individuals using sunflower lanyards often report being ignored or misunderstood in public spaces. This lack of empathy isolates sufferers and prevents meaningful conversations. Hidden But Understood aims to bridge this gap by creating awareness through inclusive, wearable designs that spark curiosity and foster connection.
Prevalence and Awareness of Hidden Disabilities
Globally, 1 in 7 people live with hidden disabilities, yet public awareness remains low. Conditions like PoTS and autism often lack visible indicators, leading to misunderstanding or judgment. Studies show that 75% of people with hidden disabilities feel unsupported in public spaces, highlighting a critical need for increased visibility and empathy.
The Power of Wearable Advocacy
Wearable campaigns have proven to be effective tools for awareness. Items like the sunflower lanyard create subtle opportunities for conversation, but many find them outdated or stigmatising. Research reveals that modern, relatable designs resonate more with younger audiences, making advocacy more approachable and impactful for broader demographics.
Community and Social Impact
Connection and understanding are vital for individuals with hidden disabilities. Campaigns that foster belonging and shared experiences reduce isolation. Research shows that 60% of people are more likely to engage with causes offering tangible ways to connect, such as customisable items, which encourage shared identification and spark meaningful discussions.
https://xd.adobe.com/view/2556d269-0a73-4847-991b-44a8f295373e-7005
GEAR’UP® is a gamified app that transforms driving theory learning into an engaging, interactive experience. With stylish monster branding and comprehensive coverage of theory, road rules, and hazard perception, it helps users master driving theory in a fun, approachable way.
App Overview
GEAR’UP® redefines driving theory education through a structured, engaging platform. The Progress Journey Map visually tracks users’ advancement along a road- themed learning path, unlocking new levels as they complete lessons. The Fuel Up Your Knowledge mini-game section reinforces key concepts through interactive challenges, boosting retention and user engagement. The Weekly Ranking Leaderboard introduces friendly competition, resetting weekly and rewarding users with badges for top performance. Finally, the Personal ID Page showcases custom avatars, progress stats, and achievements, creating a personalised, motivational learning experience. This cohesive design ensures effective preparation for driving theory success.
User Journey
The GEAR’UP® user journey begins with a decision to learn driving, followed by frustration with traditional apps. Users seek alternatives and discover GEAR’UP® through engaging ads or billboards. After downloading, they customize a monster avatar, set their test date, and receive a personalized study timeline. Lessons are visualized as a Progress Journey Map, complemented by gamified mini-games and a Weekly Leaderboard for friendly competition. The Personal ID Page tracks achievements, and mock tests ensure readiness, culminating in test success and shareable milestones.
