Shoes are traditionally mass-produced and sold in identical pairs, overlooking the millions of people with different-sized feet, those who wear prosthetics, or anyone experiencing foot-related differences. In this system, comfort, accessibility, and inclusivity have long taken a backseat to standardisation.

Solemate is a shoe brand that celebrates your unique needs, whether it’s a single shoe or a customised pair. It supports those with prosthetics, leg length differences, and non-standard sizing through flexible, made-to-order options. By only producing what’s needed, Solemate minimises waste, avoids excess inventory, and redefines what inclusive, sustainable footwear can look like.

Forecast Kindness Campaign

D&AD New Blood Giffgaff Brief

Giffgaff’s name is derived from the Scottish phrase “mutual giving,” which is reflected in the Forecast Kindness campaign. With London’s famously unpredictable weather, 92% of Gen-Z and Millennials worried about climate change, and 46% concerned about the mental health of those around them, it’s clear we’re all looking for ways to make the world a better place.

Giffgaff responds to this by flooding the city with recycled umbrellas, sparking a chain of kindness and fostering a connected community, motivating them to pay it forward. With a smile on their faces, soon enough, people will be wondering, “Are you on giffgaff or something?”