HE/HIM
Challenging the game:
Canned wine is a vastly different market to bottled wine, as they target different people. We at Quaffo are wanting to remove the “elitist” and “sophisticated” views on wine by representing ourselves in a bold, fun, playful and healthy manner.
As Gen-Z are turning more health-conscious, we are here to make sure they can still feel the joy of drinking wine. Whether it is partying, clubbing, beach days or a chill catch-up with your mates, there is always an occasion to have a quaff.
The colours of our cans blend in with the flavour profiles and the feel of the wine; in essence, what you see with your eyes is what you feel going on in your mouth.
Don’t think it looks like conventional wine? Great! That’s just what we want.
