Jiratchaya Niruttisard
I'm a multidisciplinary designer specialising in branding. My work focuses on building visual identities that capture audience's attention.
WISE ON THE GO is my response to the 2025 Wise D&AD New Blood Brief.
This project explores the combination of blind box-inspired surprise elements with artisanal cake packaging to create a playful and immersive customer experience. The concept is inspired by the idiom “the cherry on top,” each cake includes a hidden flavour that enhances the experience, revealed only when opened or eaten.
