Jessica De’Ath
She/her
Hi! I'm Jess, a graphic designer who has a passion for brand identity and campaign strategy. My work focuses on addressing societal issues and delivering captivating visuals with a human centred approach.
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Room to Grow is a compassionate design-led campaign that supports older homeowners, particularly empty nesters in rural areas as they navigate the emotional and practical journey of downsizing.
The campaign reframes downsizing, not as a loss, but as a meaningful transition. It acknowledges that letting go of a long-held home can feel overwhelming, uncertain, and even lonely. Room to Grow is there to offer older residents renewed purpose and to show it can be also liberating, purposeful and full of new beginnings.
A social-led campaign which encourages Gen z to share their reasons for not drinking alcohol, without the fear of judgement or pressure. The campaign aims to create a strong sense of community through bringing together like-minded people who have the same values/similar outlooks on drinking and giving them a voice.
It challenges the norm of drinking culture and celebrates people exploring becoming sober-curious and showing how ‘On The Rocks’ can fit into any lifestyle. The campaign also provides a gifting service whereby people can personalise a bottle with their reasons for not drinking and share this experience with others.
