Irini Allkja
Hello, I'm Irini, an experimental designer with interest in illustration, editorial, directing, motion graphics and typography. I'm effective working both individually and in collaborating group settings.
“Human Moments” is a short interview series where young adults share personal stories and reflections on time. Through honest, emotional responses, the project captures real human experiences.
As part of an authentic marketing approach, this initiative helps Christopher Ward build a deeper emotional connection with Gen Z; highlighting what matters most to them: honesty, emotion, and authenticity.
A strategic priority for forward-thinking brands looking to connect with Gen-Z. For Christopher Ward, two materials were selected for watch boxes that align with the brand’s identity/values:
Bamboo Weaving:
Mushroom Leather:
Noizy is the most successful Albanian rapper who has emerged in western countries due to his partial English lyricism and collaborations with English/German speaking artists.
He released the Alpha album in 2023: a mainly hip-hop/rap genre blending album that showcases versatility, cultural root and growth as an artist. This rebrand aimed to showcase visually the concepts of pride, origins and culture while targeting English speaking audience.
Rotten is an anti-vaping campaign who targets on campus students that are addicted to vaping (e-cigaretes). Rotten used the same colourful and ‘fruity’ marketing of vaping brands to directly mirror them. A pomegranate was used for the main brand image to symbolically represent human lungs.
Rotten seeks to uniquely raise awareness of vaping harms among young people in England by offering an engaging, immersive experience on campuses, encouraging them to explore healthy alternatives to nicotine.
