Freya James
she/her
Hi, I'm Freya! A designer with a love for storytelling and creative campaigns. Using both digital and traditional media, I enjoy incorporating bright colours and dynamic visuals in my work.
she/her
Shortlisted entry responding to the statement ‘Human Possibility.’
A collection of speculative artefacts reflecting mankind’s gradual understanding of climate change, and encouraging intergenerational discussions and action in and out of a school environment.
Climate change is a global issue. Circulated blame and responsibility directly correlates to inaction and misunderstanding amongst young people. There is an increasing consumer need for an approachable and creative strategy, tackling the topic with a new outlook.
Following the current fascination of vintage design themes, ‘The Future is Now’ aims to inspire a love for physical ephemeral that builds a long-term impact, through the concept of a time capsule.
With climate warrior cards and linked resources available, users can explore opportunities, learning programmes and external resources, allowing the audience to come to their own opinions and define personal goals to tackle.
The World According To Willow explores children’s fantastical imaginations, encouraging curiosity and creativity whilst making the everyday extraordinary. The book was produced through a combination of hand drawn paper cut outs and digital refinements.
You can view the whole book and other projects on my portfolio, linked above.
Thank you for visiting!