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This project, ‘PTSD; The Domestic’, exists to tell a story that too often goes untold. PTSD is not just born on battlefields — it can take root in delivery rooms, in quiet homes, in the aftermath of experiences that are deeply personal and rarely acknowledged.
The illustrated cover, created for a New York Times special edition, uses a powerful portrait subject and a bold colour palette to bring the hidden realities of maternal PTSD to life. It aims to disrupt the usual imagery of PTSD, replacing battlefield clichés with the raw, intimate reality of maternal trauma. It is designed to captivate, stir empathy, and spark a deeper conversation about the hidden battles fought behind closed doors.
Ayesha & the Falling Leaves Gala was a 6-week project born from personal experience. Growing up disabled, I had no representation of people who struggled with the same things that I did. Feelings of invisibility, confusion, and lack of acceptance are commonly reported in disabled children. This project aims to combat this.
Ayesha & the Falling Leaves Gala presents characters with disabilities as capable and valued, encouraging kindness and offering meaningful representation in a magical fairy-tale setting. The main aim of the project is to empower disabled children, showing them that they are magical and beautiful too. The secondary aim targets non-disabled readers, highlighting to them common accessibility barriers (in a fairy-tale setting).
The project is a 32-page picture book aimed at ages 7-9, and was submitted in accordance of the Macmillan Illustration Competition 2025 guidelines.
Black cats have long been overshadowed by old myths and modern biases, often left behind in shelters while others find homes. The Black Cat Bounce-Back is here to rewrite the story.
The Black Cat Bounce-Back was a 3-week project tackling the low adoption rates of black cats in UK shelters. It seeks to to inspire potential adopters to consider a black cat as their next furry companion. By highlighting their unique appeal and challenging outdated myths, the project seeks to boost black cat adoption rates across RSPCA shelters.
At the heart of the campaign is Bouncy Benny, a lively illustrated and animated mascot who adds warmth, personality, and a touch of fun to the message. Through creative visuals and fun, rewarding touch-points like sticker sheets, Benny helps potential adopters connect emotionally with black cats, showing them not as unlucky or ordinary, but as unique, lovable companions full of character and charm.
