She/Her
‘World Kitchen’ is a premium cooking and dining experience designed to help reignite that cultural spark. Framed as a thoughtful gift from a loved one, the experience brings families together to cook, learn, and reminisce—creating space for shared stories and traditions. World Kitchen aims to reconnect people with key parts of their heritage, strengthening emotional ties, and sparking feelings of nostalgia. Additionally, World Kitchen acts as a tool for cultural education and the revival of traditional practices within the home environment.
My take on D&AD’s Extra Gum brief, which challenged me to develop an idea that showcases Extra’s empathy and care in relation to teen wellness—specifically targeting 14–17-year-olds. My concept centres around the creation of care packages for teens, branded ‘With Love, Extra’, with a supporting campaign titled ‘#IBREXTRA’. Together, these responses aim to break the stigma around the ‘awkwardness’ of growing up by promoting honesty, openness, and the importance of seeking support. The goal is to encourage teens to embrace their milestones—not viewing them as sources of anxiety, but as moments to celebrate. By helping them feel seen, supported, and connected, With Love, Extra teaches that the idea that keeping it real is a strength, not a weakness.
Creative crime files is a disruptive awareness campaign that reframes fashion design theft as a literal crime. In targeting Gen Z, the campaign aims to challenge the normalisation of fast fashion and its unethical practices by using guerrilla marketing techniques to spark curiosity, provoke conversation, and build collective accountability. By turning public spaces into immersive “crime scenes” and projecting real quotes from affected designers onto the storefronts of offending brands, the project encourages reflection, empathy, and behavioural change in how fashion is consumed and valued.
‘Link Up’ is an app designed to support women in their 20s who’ve recently moved to a new city and are seeking genuine connections. The platform offers a safe, trusted space to build lasting friendships and share new experiences.
