Bethany Higginson
she/her
Throughout my 3 years studying graphic design at Loughborough University, I have grown a passion for illustrative branding, as well as combining bold imagery and creative flair to craft striking visual identities.
she/her
Full Beam, Zero Blur is a bold, festival-inspired campaign for Jim Beam Zero. Using humour and real moments, it celebrates the perks of going alcohol-free and re-images it to be a credible non-alcoholic offering. It allows the audience to engage with the brand and create their own brand.
This project explores the spiritual tradition of Sak Yant tattoos through a bold visual identity for a Thai airport. Combining illustration, storytelling, and cultural education, it transforms public spaces into immersive learning points for tourists. The work celebrates Thai heritage while encouraging respectful engagement with sacred practices.
