Bastien Coekelberghs

Resilient90

This brand aims to help young football players in dealing with stress management and mental health issues going into the professional world of football. The core of the brand is an app that has features such as helping players with their organisation on game day to ensure they are less stressed, a function allowing the user to track their mental and physical health to keep a steady equilibrium, and a one-on-one chat room that enables young players to connect with experienced players in the world of football to open up about their struggles. The goal was to create an app and campaign that creates an atmosphere in which players can feel and have a place to open up about their struggles.

Blind Football League rebrand

The Blind Football League in England, while serving important purpose in promoting inclusivity for visually impaired athletes, suffers from limited visibility to the public. The current brand lacks a cohesive identity and with the sport not being very known it doesn’t help. This reduces visibility and decreases opportunities for fan support and community exposure leaving the league unheard of for the most part. The rebranding of the league includes giving it an identity with new cohesive visuals. This is done through a new logo for the league as well as new team logos and names. The visuals will be used heavily in the form of a website and their newly designed socials to bring my visibility to the sport and the league.

Kraft Big Cup

Kraft Big Cup is a concept for an e-sports event set to promote Kraft Mac & Cheese’s new product, The Big Cup, as the number one gamer snack. The event is a combination of two world, blending the energy that e-sports brings and the delicious flavours of the Kraft Mac & Cheese Big Cup. The Branding of the event revolves a round the brand guidelines of the brand whilst incorporating modern elements to have the gamer feel to it.