Abbie Frith
She/Her
Hi, I'm Abbie. I specialise in illustration, UX/UI and branding. I am passionate about creating user centred designs which blend visuals with functionality to create memorable and impactful experiences.
She/Her
In response to the D&AD Hellmann’s project, myself and Simran Lall teamed up to design a solution to reinstate Hellmann’s world no.1 GOAT status. Our concept is a worldwide food stall activation using celebrity chefs to cook up everyday foods using Hellmann’s as the key ingredient. Our aim with the project was to drive social media engagement making Hellmann’s mayonnaise go viral.
We utilise social media channels such as instagram stories to promote our #REALCHEF event
Fractule is a AI powered scheduling app, that works along side wearables, for people living with chronic back and limb pain. It’s here to help make life more manageable by helping users find a sense of balance, calm and control.
The name is a combination of the word “Schedule”, which sums up a key function of the app, and “Fractal”. The app visuals are inspired by fractals, natural patterns that repeat and evolve, like sea foam. At first, fractals can seem unpredictable, but when you look closer, there is order in the chaos. So, just like fractals are similar to pain in the way they can seem unpredictable, they are also similar in the sense there are patterns to be found and Fractule is here to help find users unique patterns.
When completing a task or goal, users are creating a ‘new foam bubble’ which is enriched with their data to help us learn more about their patterns.
These foam bubbles, alongside users general weekly data, then come together to form the users weekly unique fractal. This is a reflection of how the user went through their week, showing their progress and patterns.
