She/Her
FRAY is a rebellious campaign and platform challenging the algorithm-driven music industry. Through guerrilla marketing, tactile posters, and subversive radio stations, it grows into a community that amplifies music discovery, artistry and the independent over profit-driven corporations.
In collaboration with Nadia McQuaker-Kajiwara, we created an activation campaign responding to D&AD’s brief aiming to make Depop the ‘talk of the town’.
This campaign celebrates the quirky, real-world energy of the Depop community through a series of OOH advertisements and a live activation event, supported by targeted social media marketing and a series of post-event posters that reflect the engaging experience.
An immersive Vietnamese coffee brand inspired by Saigon street culture serving UK consumers, exclusively open at night. TÁM is in service to those seeking an alcohol-free social setting along with a new and exciting cultural experience while paying homage to the unique and vibrant atmosphere of Ho Chi Minh City.
