ROKU ZEN – D&AD

For the D&AD New Blood brief set by Suntory Global Spirits, I reimagined Roku Gin as a non-alcoholic product for the sober-curious Gen Z audience. My concept, ROKU ZEN, is a limited-edition alcohol-free spirit that combines Japanese craftsmanship with neuroscience – using brainwave data from 100 sober-curious Gen Z individuals practicing mindfulness to generate unique artworks. These designs appear on the bottles and extend into interactive art installations and wellness spaces, fostering a sense of community.

spill

spill is a playful and sensory driven experience designed to address the often awkward habit of oversharing in the workplace. Taking the form of a rentable booth, spill offers a private, light-hearted space where employees can offload their thoughts without putting co-workers in uncomfortable situations.

Aphrodite’s Pantry

Illustrating norty things for a premium aphrodisiac product for 50+ couples in long-term relationships looking to reignite intimacy, try new things in the bedroom and/or seeking help with their low libido issues. My role in this group project was to illustrate the patterns adorning the packaging, which played a key role in visually communicating our concept. The patterns had to subtly show erotic imagery to allow the work to celebrate sex in older generations without being overt or confrontational.

The Barter Market

A barter transaction is the exchange of goods or services, in exchange for other goods or services without using money.

In October 2024, 53% of adults in Great Britain reported an increase in their costs. More people are searching for alternative ways to trade goods and services without the use of money. I designed the branding for The Barter Market – a charity funded movement teaching people how to barter as a sustainable alternative to money and help people take charge of the cost-of-living crisis through interactive workshops and events.

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