This campaign is my response to the 2025 Depop D&AD New Blood Brief
Choosing your own clothes is something we all take for granted but for people experiencing clothing poverty, having the freedom to pick clothes that reflect their identity is a rare privilege. We believe everyone deserves that dignity and this campaign aims to help make it a reality.
Depop’s partnership with Give Your Best invites the Depop community to take part in a meaningful initiative by refashioning some of their best preloved clothes to individuals experiencing clothing poverty. By giving new life to quality garments, this campaign not only promotes sustainable fashion but also fosters a sense of community and social responsibility. It’s about turning style into support – empowering others through clothing that still has plenty of life and love to give.
Hue is a mead branding project made in collaboration with Eve Vickers.
Hue is a collection of 12 unique meads, each with its own distinct personality and flavour. Crafted for sharing, Hue creates a one of a kind experience that brings people together over something truly special.
Our mission is to make Hue the drink of choice, offering a diverse range of flavours to ensure there is a mead for everyone to enjoy. A personalised mix and match experience lets you create custom multipacks with a QR code featured on the packaging to find out ‘Which Hue are you?’
As Marketing and Graphic Design Executive at The Learning Partnership, I led the development of creative campaigns and visual content for 14 schools and the Trust, consistently delivering high-quality work within tight deadlines and budget constraints. Managing 15 unique brands sharpened my ability to interpret diverse briefs, apply brand guidelines with precision, and maintain visual consistency while respecting each school’s distinct identity.
As a Graphic Design Intern at Tricks Studio, I worked in a productive team and collaborated with a range of internal and external stakeholders. I learnt the importance of understanding and responding to a client brief and developed excellent budget, time awareness, communication and presentation skills.
I was a finalist in a competition launched by the V&A museum, to design a logo for the Queen’s Platinum jubilee. I ensured my design conveyed the strong narrative of the brief and could be replicated across digital and print platforms. My design was displayed at the V&A and used in Royal Jubilee merchandise.
I received my Diploma in Professional Studies after completing my year in industry as Marketing Executive at The Learning Partnership.
