She/Her
HSBC Reveal is a campaign that supports international students by celebrating identity, community, and belonging. It responds to the challenges many face—such as cultural isolation, language barriers, and subtle or overt discrimination—which often impact not just academic success, but emotional well-being.
Inspired by HSBC’s “reveal your pin” letter, the campaign uses color decoder illusions—where matching lenses and patterns uncover hidden messages—as a metaphor for making the unseen seen, revealing personal stories, and fostering a sense of visibility and global connection.
The campaign consists of 4 parts:
With HSBC Reveal, we stand by international students – not just as a bank, but as a bridge to a world where they feel truly seen, valued, and supported.
Subdivided units (SDUs) are cramped, often unsafe living spaces for thousands in Hong Kong. Despite new regulations, many still live in as little as 15 sq. ft. This project raises awareness and urges public support for government-funded improvements without burdening residents.
To stay or leave… it’s not a choice.
37 tiles is all they got.
Story in Ink and Ash is a commemorative tattoo campaign that turns memory into art. Using symbolic graphics and ink infused with bone ash, it creates custom designs worn by loved ones—honoring life, legacy, and connection through a deeply personal, reflective, and collaborative process.
Graphic element for collarge – 60s collection
Connecting Elements
Final Tattoo Designs
“Let me tell you a story”
One your body will carry.
One they will wear for life.
