#REALCHEF

A group project with Abbie Frith, where we responded to the D&AD brief for Hellmann’s. #RealChef is a food stall activation across 15 major cities across the world, driving in and increasing social media engagement for Hellmann’s. We served up unmissable, unique, everyday dishes using Hellmann’s as the key ingredient .

Bibi’s Khana

Bibi’s Khana is here for those in the South Asian community who are experiencing homesickness after moving out of their family home to start work. Food and recipes are a key way of remembering and feeling connected to your home and family traditions, helping to ease the feeling of anxiety and homesickness. Bibi’s Khana is a product, service and experience. We provide a variety of kits and bundles that equip you with everything you need to start cooking your favourite comfort meals, drinks and recipes. Once you order from Bibi’s Khana, you are automatically enrolled into our community and can access our community group chat and homepage where people share tips, tricks, recipes and homesickness struggles. The community offers support and a chance to make new friends. 

Watch my explainer video here !

Our bundles

Sincerely Scrumptious

There are no allergy-focused recipe services offering safe and trustworthy food choices. People with food allergies are twice as likely to distrust food labelling compared to those without. Unfortunately, 40 to 60% of foods on the shelf are processed and have ‘may contain’ labels. Enter, Sincerely Scrumptious, a deliciously ‘free from’ recipe subscription service. Offering safe, non-contaminated, fresh produce, helping families and professionals to make a safe choice. Sincerely Scrumptious allows allergy sufferers and their families to enjoy cooking and eating food together.