Priya Chana
she/her
Hi, I'm Priya. Throughout my time at university I have developed interests in many areas of design including branding, editorial and illustration. I like to work on projects where I can combine these disciplines.
she/her
This project is in response to the D&AD Morris & Co. brief.
The campaign aims to introduce a new audience of first time home buyers to the brand. Each month a mural is revealed for each of Morris & Co.’s five iconic patterns. The murals represent Morris & Co.’s core elements – 160 years of heritage, expert craftsmanship, authenticity and heritage reimagined.
This translate to social media through allowing the audience to see themselves with the specific products in different scenarios like ‘having a sweet treat’. The social media posts focus on specific products at a lower price point to appeal to millennial buyers.
Instagram story – https://youtube.com/shorts/FmjIP3IQ7LU?feature=share
Instagram reel – https://youtube.com/shorts/LNr87I_cN8s?feature=share
Pinterest post – https://youtube.com/shorts/WR8whL-kkdw?feature=share
reYOUse is a project that focuses on up cycling clothes through the process of fabric painting. The user can customise their clothes on the reYOUse app, then art supplies including stencils of their customised patterns will be sent to them so that they can paint the designs on their clothes. reYOUse makes up cycling through fabric painting accessible and beginner friendly.
Get With The Flow aims to give young girls the resources to learn and talk about periods with their mothers, specifically within the Punjabi community as periods are seen as a taboo topic. The boxes include period products and instructions, a card game, emotion badges and stickers. This program would run through schools and would expand to other cultures as well.
Diploma in Professional Studies (DPS) – I did a one year placement at Weddings and Honeymoons Magazine as a Design Intern. I worked on magazine adverts and editorial pages as well as creating social media posts.
I created my own Redbubble Shop @priyasshop to sell my personal designs including prints and stickers.